ATHENEA VITA

2005

Creator, Designer and owner.

As the founder and designer of Athenea Vita, a high-end Italian fashion brand, I was responsible for every aspect of the business, from designing the collections to managing the production and sales processes. I started the brand before graduating from college and was able to successfully sell it just a few years later.

One of my biggest challenges was balancing the creative aspects of the business with the practical considerations of running a company. I had to be innovative and forward-thinking in my designs while also managing budgets, timelines, and logistics. This required a lot of hard work, dedication, and attention to detail.

Despite these challenges, I was able to overcome them through perseverance, creativity, and a willingness to learn. I constantly sought feedback from customers, mentors, and industry experts, and used that feedback to improve my designs and processes.

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