Jack in the Box

- Image solutions

My Job

In-house Uniform Apparel Designer for all Clients and Banners. In charge of developing the design concepts, researching brands, forecast trends, presenting Mood boards and cohesive collections, and creating a computer-aided design (CADs), technical drawings details for manufacturers.

 

Project

CRAVE THE JIB

Goal: Create an innovative, fashion-forward uniform collection that employees feel empowered to wear in and out of work. 

Requirements: Use innovative, performance, eco-friendly materials. Play with the logo in creative ways while staying within brand guidelines. Add reflective for take out.

MOOD BOARD & BEST DESIGNS

INSPIRATION

Inspired by Jack's disruptive and clever personality, this look is cool, timeless, comfortable, and innovative. Fabrics are inspired by athleisure wear, focusing on comfort and durability, making the employee's uniforms functional and pleasant to wear even outside the "box."

Jack in the box builds brand loyalty through distinctive messaging, impactful brand presence. The JIB followers inspired fun graphic elements in the peekaboo prints, food crave-inspired themes, and clever messages with sharp colors presented in non-obvious locations.

 We added digital elements for a collection geared towards connecting and embracing the digital shift. These features are expressed in the uniforms with a playful QR code concept to engage your guests and create a new customer experience from the food to the JIB Team.