INSPIRATION
Inspired by Jack's disruptive and clever personality, this look is cool, timeless, comfortable, and innovative. Fabrics are inspired by athleisure wear, focusing on comfort and durability, making the employee's uniforms functional and pleasant to wear even outside the "box."
Jack in the box builds brand loyalty through distinctive messaging, impactful brand presence. The JIB followers inspired fun graphic elements in the peekaboo prints, food crave-inspired themes, and clever messages with sharp colors presented in non-obvious locations.
We added digital elements for a collection geared towards connecting and embracing the digital shift. These features are expressed in the uniforms with a playful QR code concept to engage your guests and create a new customer experience from the food to the JIB Team.