The Process… Step By Step!
The Research
I start by analyzing and forecasting trends, researching the brand's market and competition, and paying attention to new technology, materials, and techniques.
The Inspiration- The Mood Board
I develop main concepts that will tide the collection together by understanding the brand and collections goal and researching trendsetting movements. Understanding shapes, colors, textures, materials, and techniques. Finally, create a visual aid, The Mood Board.
The design
After understanding the direction of the collection, I start the creative process of designing each garment. I create an Illustrator vector file for each style as a rendered flat fashion sketch (CADS). Each garment is drawn as part of a unique and cohesive collection.
Artwork
I develop graphic designs and artwork using my knowledge of printing applications, embroideries, and techniques. I create artwork, logos, branding labels and trims, and branded packaging.
Tech Packs
Once the collection is approved, we move to the specifics by developing the tech packs, adding all details and call-outs, BOM, and diagrams with the point of measurement and fit specifications.
Manufacturers
We start the conversations with possible manufacturers regarding fabrication versus budget and MOQ.
Product Development
Once we select a manufacturer for each item, I review garment production, fit, fabric color swatches, fabric technology requirements, wash and fabric treatments review, trim quality, branding, labels, and packaging approvals.
Final Product
The collection is ready for delivery, follow-up for sales results, and reviews for feature notes and growth.