Traveling & Trend Forecasting

Work has led me to travel around the world to find new trends, connect with new manufacturers and explore the main capitals of fashion. This opportunity taught me how to anticipate a trend by observing the general direction in which things are developing or changing and where is the need to design an innovative solution.

140c8563e44e4318eca21f829477e90d.jpg

COOL-HUNTER

Fashion is creative and an artistic interpretation of each of us.

Traveling The World as a Buyer and cool-hunter

We travel to main fashion capitals to find new trends, looking for new shapes, colors, materials, and textures. This is a method used by many retail companies to gather information and investigate the market where they make observations and predictions about changes in new or existing "cool" cultural fads and trends. Cool-hunting is referred to as "trend spotting" and is a subset of trend analysis to bring inside the brand.

  • Brazil, Sao Paulo

  • Argentina, Buenos Aire

  • UK, London

  • Paris, France

  • Amsterdam, Netherlands

  • Milan and Florence, Italy

  • Madrid and Barcelona, Spain

  • Wenzouh and Guangzhou, China


We spent a lot of time trend forecasting and collaborating on ways to designs a fresh line of fashion–forward, affordable luxury collections for our costumers.
— Bita Thenoux