Traveling The World as a Buyer and cool-hunter
We travel to main fashion capitals to find new trends, looking for new shapes, colors, materials, and textures. This is a method used by many retail companies to gather information and investigate the market where they make observations and predictions about changes in new or existing "cool" cultural fads and trends. Cool-hunting is referred to as "trend spotting" and is a subset of trend analysis to bring inside the brand.
Brazil, Sao Paulo
Argentina, Buenos Aire
UK, London
Paris, France
Amsterdam, Netherlands
Milan and Florence, Italy
Madrid and Barcelona, Spain
Wenzouh and Guangzhou, China